Building Scalable Web Ecosystems for Growth & Performance
Bridging Technical SEO, Design Systems, and Marketing Operations. Managing 10M+ monthly visitors with proven results at enterprise scale.
Currently partnering with startups and scale-ups to ship high-performing web products and optimize customer journeys.
What I Do
I architect systems that allow marketing teams to move fast, designers to maintain integrity, and businesses to grow pipeline.
Web Operations & Scale
I architect systems that allow marketing teams to move fast, designers to maintain integrity, and businesses to grow pipeline.
- Large-scale CMS management
- 50,000+ page migrations
- Governance & compliance (WCAG)
- QA workflows & standardization
- Design system implementation
Growth & Technical SEO
Driving organic growth through technical excellence and data-driven optimization.
- Core Web Vitals optimization
- Schema & structured data
- Technical SEO audits & remediation
- Conversion Rate Optimization (CRO)
- Analytics & performance tracking
Cross-Functional Leadership
Orchestrating delivery and scaling impact through effective collaboration and governance.
- Stakeholder alignment (15+ departments)
- Design system governance
- Vendor & agency management
- Framework & guideline creation
- Cross-team collaboration at scale
Recent Work
A selection of engagements where I've owned the website experience roadmap, orchestrated delivery, and scaled impact through product and project leadership.
Acquired by Dua.com
QYSH.ME
Product Strategy & Experience Design
Built and scaled Albania's first comprehensive how-to portal, defining product vision, managing roadmap execution, and leading go-to-market experimentation.
E-commerce Platform
ZBRITJE
Program Management & E-commerce Strategy
Directed cross-functional teams to launch a nationwide discounts marketplace, overseeing feature delivery, partner onboarding, and continuous optimization cycles.
Website Experience Manager
RIPOST MEDIA
Product Leadership & Project Delivery
Owned the newsroom's digital platform roadmap, prioritized SEO-driven experiments, and coordinated delivery teams to increase engagement and monetization.
Ready to work together?
I'm always looking for new opportunities to create impactful digital experiences and help businesses grow.