About Me
I am a Senior Web Specialist who treats the website as a product, not a project. I don't just fix bugs; I build systems that allow marketing teams to move fast, designers to maintain integrity, and businesses to grow pipeline.
With proven experience managing 10M+ monthly visitors and orchestrating 50,000+ page migrations, I bridge the gap between Code, Design, and Revenue. I speak three languages fluently: Technical SEO that drives growth, Design Systems that ensure brand consistency at scale, and Governance Frameworks that keep teams aligned.
My approach centers on building scalable systems rather than one-off solutions. Whether it's implementing WCAG compliance across thousands of pages, establishing QA workflows for 15+ departments, or optimizing Core Web Vitals to improve conversion rates, I focus on creating frameworks that deliver sustained impact.
Core Competencies
Three strategic pillars that drive scalable web operations and measurable business impact.
Web Operations & Scale
- Large-scale CMS management
- 50,000+ page migrations
- Governance & WCAG compliance
- QA workflows & standardization
- Design system implementation
- Framework & guideline creation
- Architecture & infrastructure
- Brand consistency at scale
Growth & Technical SEO
- Core Web Vitals optimization
- Schema & structured data
- Technical SEO audits & remediation
- Conversion Rate Optimization (CRO)
- Google Analytics 4 (GA4)
- Performance tracking & reporting
- Organic growth strategy
- Pipeline development
Cross-Functional Leadership
- Stakeholder alignment (15+ depts)
- Design system governance
- Vendor & agency management
- Project & product management
- Cross-team collaboration at scale
- Strategic partnerships
- Agile & startup environments
- Team leadership & mentoring
Let's work together
I'm always interested in new opportunities to create impactful digital experiences and help businesses grow.