Professional Experience
Building scalable web systems that drive measurable business impact across enterprise organizations.
Senior Web Specialist - Enterprise Scale
Major University • 10M+ Monthly Visitors • 50,000+ Pages
Problem:
Organic traffic was flat due to poor site architecture and technical debt.
Solution:
Executed comprehensive technical SEO audit and migration strategy using GA4, implementing schema markup and Core Web Vitals optimization across 50,000+ pages.
Result:
20% organic lift year-over-year, managing 10M+ monthly visitors.
Problem:
Brand inconsistency across 15+ departments creating disconnected user experience.
Solution:
Architected modular design system with governance frameworks and WCAG compliance standards.
Result:
Ensured brand consistency at scale while enabling departmental autonomy.
Problem:
Marketing teams couldn't move fast due to complex approval workflows.
Solution:
Implemented QA workflows and standardization frameworks that balanced speed with quality.
Result:
Reduced deployment time while maintaining design integrity and compliance.
Led cross-functional stakeholder alignment across 15+ departments, establishing governance models for large-scale CMS management and vendor coordination.
Digital Product Manager
As a Digital Product Manager, I led cross-functional teams to deliver innovative digital solutions and drive business growth.
- Defined product vision and strategy, aligning business goals with user needs.
- Led product development from ideation to launch, ensuring timely delivery and quality.
- Coordinated cross-functional teams (design, engineering, marketing) to deliver impactful solutions.
- Utilized data analysis and user feedback to iterate and improve products post-launch.
- Presented product updates and results to stakeholders, driving alignment and support.
Digital Marketing Specialist
As a Digital Marketing Specialist, I developed and executed campaigns to boost brand awareness and engagement.
- Planned and launched digital marketing campaigns across multiple channels (social, email, web).
- Used analytics and market research to optimize campaign performance and ROI.
- Ensured brand consistency and messaging across all digital platforms.
E-Commerce & Marketing Management
Managing e-commerce and marketing involved:
- Leading cross-functional teams in multi-market online marketing strategies, achieving YoY sales increases.
- Improving organic search through SEO best practices and data analysis.
- Managing full-cycle email marketing campaigns (strategy, segmentation, design, content, analysis).
- Monitoring campaign performance to provide data-driven optimization insights.
E-Commerce Analysis & Digital Marketing
As an E-Commerce Analyst, my responsibilities included:
- Developing and implementing digital marketing strategies (SEO, SEM, email, social) for B2B & B2C.
- Driving organic traffic via keyword research, on-page optimization, and technical audits.
- Collaborating with design, content, and engineering teams to integrate SEO.
- Analyzing website performance metrics to identify optimization opportunities.
- Managing successful trade show campaigns.
Founder & Digital Product Manager
Led multiple successful digital ventures and digital product management roles:
- QYSH.ME Founder: Built Albania's first comprehensive "how-to" portal, achieving significant user engagement and successful acquisition by Dua.com.
- ZBRITJE Platform: Developed a comprehensive discount and deals e-commerce platform with advanced search and filtering capabilities.
- RIPOST MEDIA Digital Product Manager: Shaped digital platform strategy, optimized content for SEO, and implemented growth strategies in fast-paced news environment.
- Successfully executed end-to-end product development lifecycles, from ideation to market launch and growth optimization.
- Implemented data-driven growth strategies, resulting in viral content and significant media exposure for various campaigns.
Other Roles
Product Management
Owning digital roadmaps, defining vision, and aligning cross-functional teams to deliver user-centric solutions.
Digital Marketing
Developing integrated campaigns across SEO, SEM, social media, and email to drive brand awareness and engagement.
E-Commerce Strategy
Building and scaling marketplace platforms with optimized user experience and multi-sided business models.
Growth & Analytics
Leveraging data analysis and experimentation to drive measurable business outcomes and revenue growth.
Design & Brand Systems
Architecting scalable design systems and governance frameworks for consistency at enterprise scale.
Team Leadership
Leading cross-functional teams, establishing processes, and enabling organizational alignment and autonomy.