Timeline of Learning & Discovery

A journey through key roles and experiences over the years.

January 2017 - Current

Webmaster & Digital Strategy

During my role at a major university, I gained experience in:

  • Leading complex website redesigns for high-traffic sites (10M+ monthly visitors), managing numerous stakeholders and vendors.
  • Increasing organic traffic (~20%) via strategic content optimization, technical improvements, and layout enhancements.
  • Executing large-scale site changes impacting thousands of pages (+50k).
  • Developing and implementing comprehensive SEO strategies (keyword research, UX optimization, technical SEO).
  • Utilizing A/B testing to improve search visibility.
  • Directing teams (designers, engineers, content creators) and vendors for UI changes and feature delivery.
  • Creating detailed project and product requirements.

March 2013 - December 2016

SEO Specialization & Team Management

As an SEO Specialist at a digital agency, I focused on:

  • Diagnosing website performance issues and implementing on-page/technical SEO solutions.
  • Driving significant organic growth (20-30%) through data-driven SEO, keyword research, and backlink building.
  • Managing an international SEO team, providing data insights for European brands.
  • Conducting client-facing technical SEO & UX audits and providing actionable recommendations.
  • Analyzing search trends to identify strategic growth opportunities.

January 2013 - March 2013

Marketing Project Management

In a project management role, I gained experience in:

  • Leading marketing initiatives with sales and external partners.
  • Developing targeted marketing strategies using market research and customer insights.
  • Maintaining brand consistency across marketing channels.

August 2011 - Dec 2012

E-Commerce & Marketing Management

Managing e-commerce and marketing involved:

  • Leading cross-functional teams in multi-market online marketing strategies, achieving YoY sales increases.
  • Improving organic search through SEO best practices and data analysis.
  • Managing full-cycle email marketing campaigns (strategy, segmentation, design, content, analysis).
  • Monitoring campaign performance to provide data-driven optimization insights.

November 2009 - July 2011

E-Commerce Analysis & Digital Marketing

As an E-Commerce Analyst, my responsibilities included:

  • Developing and implementing digital marketing strategies (SEO, SEM, email, social) for B2B & B2C.
  • Driving organic traffic via keyword research, on-page optimization, and technical audits.
  • Collaborating with design, content, and engineering teams to integrate SEO.
  • Analyzing website performance metrics to identify optimization opportunities.
  • Managing successful trade show campaigns.

Other Roles

Startup Weekend - Prishtina Edition

Co-organized a successful local edition of Techstars Startup Weekend, mentoring 9 teams of entrepreneurs to bring disruptive startups ideas to life within 36 hours.

Project Manager - REDO Conference, Pristina

Spearheaded the second REDO Design Conference to connect and inspire a community of designers dedicated to excellence.

Executive Producer of ‘Pun Pun’ TV show (2 Seasons)

Successfully co-created and produced a popular reality TV Show, aired on national television and digital platforms.

E-Commerce Analyst

  • Development and implementation of comprehensive digital marketing strategies for B2B and B2C customers, including SEO, SEM, email marketing, and social media.
  • Drove organic traffic growth by conducting keyword research, on-page optimization, and technical SEO audits.
  • Collaborated with cross-functional teams (design, content, engineering) to ensure SEO best practices were integrated into website development and content creation.

Project management

  • Led marketing initiatives in collaboration with sales and external partners, developing effective marketing strategies.
  • Leveraged market research and customer insights to develop targeted marketing strategies.
  • Maintained brand consistency across all marketing channels.
  • Leveraged market research and customer insights to drive targeted and effective marketing programs.